Promotion - Generating Prospects
The 4 cornerstones of marketing
- Your advertising must provide your customer with a benefit or solve a problem.
- That benefit or solution must be wanted by the customer.
- The product or service you are offering must be tied directly to that benefit or solution.
- The benefit or solution must be distinctly communicated through advertising and sales.
Use straight, simple language and ensure your message does not get lost in the creative elements of your advertisement.
Do not advertise until you have:
- Documented the four corner stones of marketing for your business
- Identified your target market (i.e., the sector of the general community that is most likely to require the benefits you are providing).
Get Professional Help:
The success of your business is dependent on the success of your sales. Ardent Executive has experienced Management Practitioners, proven systems and a knowledge database that can help you define the 4 corner stones of marketing for your business, define your target market, define your marketing message, and identify the advertising medium that best fits your business and budget.
Be consistent:
Once you have defined your marketing:
- Message
- Graphic design (logo)
- Byline
- Pictorial image.
Use them consistently in all your advertising.
Use a mix of Promotions:
- Don't rely on one medium
- Your target market listens to, reads, and watches a mix of mediums
- Use the medium to remind them who you are, and what you sell.